Let’s have you try to be somebody else. Let’s have you try to be somebody you’re not and suppress your uniqueness and signature. What happens? Will you succeed at copying somebody and be better than them? Will you have a profound life trying to be someone you’re not? No, you won’t!

Now let’s have you be yourself. Let’s have you sit down and study your personality and nuances. Let’s have you see and grasp your signature. Now, let’s try to be that. Easier, huh? It feels natural and flowing. Even if there are challenges along the way to have a better understanding of yourself, it goes through and it takes place and challenges can be overcome. The long story short is that it flows and it goes through and it has your signature.

The same goes with business. It is simple and natural to let the business be a reflection of how you are, rather than copying others just to compete with them in a race you will never win because ‘there is no way you can be better than one in how oneself is!’ But you can be you, and in that way your business will be different and unique and attract customers who gravitate towards your uniqueness and signature.